Storyboard for Peanuts Ford Falcon advertising Campaign. Charles Schulz.
Storyboard for Peanuts Ford Falcon advertising Campaign

Storyboard for Peanuts Ford Falcon advertising Campaign

Schulz, Charles. Unbound. New York: for J. Walter Thompson Co., c. 1960-1962. Near Fine.


Seven 6" x 9" sheets of drawing paper, each with original hand-drawn pencil sketches of Linus, Lucy, and Charlie Brown, and containing typed copy beneath each drawing, each numbered in pencil at the top, page 7 with a copy correction in pencil. Near fine, with a few light creases to edges and corners, two tiny light spots to bottom of page 7. Housed in folded paper and a white 7.5" x 10.5" envelope marked "CHARLS [sic] SCHULZ ORIGINAL PENCIL DRAWINGS". Also included with the artwork are three Peanuts paperback books, all fair/poor condition, brittle and missing some pages, or with cutouts and bookmarks on some pages: Good Ol' Charlie Brown. A New Peanuts Book. New York: Rinehart & Company, Inc., 1958. But We Love You, Charlie Brown. A New Peanuts Book. New York: Rinehart & Company, Inc., 1959. You're Out of Your Mind, Charlie Brown! A New Peanuts Book. New York: Rinehart & Company, Inc., 1959. These original sketches were drawn by Charles Schulz, creator of the Peanuts comic strip, to be used for an ad campaign for the Ford Falcon. This small archive, which includes a few books, is from the estate of an advertising executive, by descent to his wife. The executive worked as a TV Copy and Production Supervisor on Ford Motor Company at J. Walter Thompson Co. from 1960-1962. He was responsible for all the television commercials that ran for Ford during this time. He additionally worked for Thompson until 1963 on RCA and Seven-Up. He was a member of The Grolier Club and The Players Club. The advertisement begins with Linus and Lucy standing on a curb, counting, with pencil and paper in their hands. Charlie Brown enters and asks them what they are doing; Lucy explains that they are counting Ford Falcons. Charlie Brown helps with the count, until Lucy asks him how many cars he has counted. An argument ensues about how many they have seen, which color and what kind. Then Lucy asks Linus how many Ford Falcons he has counted, and he replies, "I just put down, 'More than the eye can see!'" The word "just" was added by hand in pencil. Ford Motor Company secured the exclusive rights to use the Peanuts characters in ad campaigns for the Falcon, their new compact car. When the ads first aired in January 1960, it was the first time that Schulz's drawings were animated for television. The commercials ran until 1965, and the campaign was one of the most successful and recognizable of the 1960s, with the Peanuts additionally appearing on billboards, in magazines and brochures. The ads all feature the Peanuts extolling the virtues of the car, with their signature personalities and humor. Bill Melendez from Playhouse Pictures was the person who animated the art and directed the ads for television. He was the only other artist that Schulz trusted with his work, and he additionally provided voices for Snoopy and Woodstock. Melendez started his career with Disney and Warner Brothers, having worked on "Pinocchio" and "Fantasia," but he was most honored for his work with the Peanuts, winning a Peabody award for A Charlie Brown Christmas. The Peanuts have since been used in over 1,200 licensing deals, including ones for Hallmark, MetLife, and H&M. As for the three books in this archive, the advertising executive used these comic books for research while working on the Ford campaign. 1959 was the year that Ford signed the contract for use of the Peanuts characters; he consulted the books to pinpoint the type of humor that would work for the characters, tasked with selling cars.


Item #CSP001

Price: $7,500.00